Helpful Language

Make selling your platform easy with our helpful language guides.
You can reuse this language throughout your sales process.

Key phrases to add to your marketing material

"Seeking counselling is a proactive step towards maintaining good mental health; we're here to provide these services."

"If you're experiencing any challenges, remember that counselling services are available to you."

"We encourage you to take advantage of the confidential counselling services we offer."

"We provides access to professional counselling for all employees."

Customer Pain Points

Your customers have plenty of reasons to buy your platform. We have categorised a few of those reasons into 3 categories - Service / Commercial / Relationship.


Your customers lack the capability to provide personalised mental health support to their employees, as often small businesses can’t afford it. Plus, it's hard to find specialist mental health support!


The average employee feels unable to work to their full     capacity for 50 work days each year ― costing the British economy £138     billion.

There is a serious commercial justification for purchasing personalised therapy to reduce staff absence.


SME’s referring their employees to EAP’s for generic support does not demonstrate a strong mental health support culture.

Evidence - Why Personalised Mental Health support matters

Our matching algorithm

Our matching algorithm matches people seeking therapy with a qualified counsellor, based on relevance to need (life/health/work), personality fit (through video profiles) and availability of the user and therapists.

Put to the test

During COVID we conducted a  pilot study working with vulnerable people, funded by the governments innovation body, Innovate UK, to determine the success of our matching to counsellors on the platform.


93.3% of users found the right therapist
Average reduction of:
58% anxiety
51% irritability
40% depression
30% reduction in sleep disturbance

Explaining your platforms capabilities

Access to 500+ accredited counsellors provided by 'The National Counselling and Psychotherapy Society'

Unrivalled choice

Easy to use counsellor matching process for personalised mental health therapy.

93% of all therapy users who use Paranimo find the right match first time!

Personalised Matching

Pay as you go therapy sessions, with no unfair "assumed usage" pricing model.

Fairer pricing model

Booking and scheduling system for users to pick a time that suits them for counselling.

Flexible booking system

Confidential and secure therapy via our virtual therapy room

Confidential therapy

A partner portal to manage customer usage

Complete admin control

The ROI of mental health support

We found that the financial argument is the one that works with most people. Providing support is more like insurance against the expensive effect or low productivity and recruitment.

False Economy

The better the match with your therapist, the better the mental health outcome . This means employees who are absent or suffering from presenteeism can get back to being themselves faster - saving the employer money.

It’s a false economy to pay for a service that doesn't take this into consideration - like most EAP's and other providers.

Fairer Prices

Usage of EAP solutions is typically around 5% of the total workforce, meaning organisations are paying for a service that is 95% under utilised.

Thats why you can charge pay as you go therapy!

Financial reality

We created an online calculator that shows the cost of mental health issues, highlighting the cumulative cost.

Employee Assistance Programs:
3 reasons why they're not fit for mental health support

1) There's no matching!

Just generic support delivered through a phone call. With mental health so personal, the support should be too.

This is usually delivered in 30 minutes session over the telephone

2) Complicated and frustrating

Before someone gets support, they have to go through a triage process to “justify” they need help. Often by a non mental health trained staff member, only to be told when to have counselling and with who.

3) EAPs incentivised to reduce usage

EAP’s price based on a assumed usage - estimating 30% of staff will use 6 counselling sessions. In reality, only ~5% of employees typically interact with an EAP at all. Most dont even use counselling.