The 3 best ways to sell your platform to customers

1) Pay as you go therapy (PAYG)

Our base therapy cost is £45 per session

You set the therapy session price to
£60 per session

You make
£15 per session

10 therapy sessions =
£150 new revenue

2) Charge to include within a package – such as a retainer + PAYG

For example:

Monthly retainer value =
£150

Add
£30 per month to include access your branded therapy platform = £180 a month

10 customers at new monthly retainer + pay as you go therapy revenue = minimum £1,800

3) Charge as a new subscription service + PAYG

For example:

Customer has employee mental health need

Charge them
£75 a month to access platform

10 customers at £75 + pay as you go therapy revenue a month = minimum £750 additional revenue a month

Customer Pain Points

Your customers have plenty of reasons to buy your platform. We have categorised a few of those reasons into 3 categories - Service / Commercial / Relationship.

Service

Your customers lack the capability to provide personalised mental health support to their employees, as often small businesses can’t afford it.

Plus, it's hard to find specialist mental health support!

Commercial

The average employee feels unable to work to their full     capacity for 50 work days each year ― costing the British economy £138     billion.

There is a serious commercial justification for purchasing personalised therapy to reduce staff absence.

Relationship

SME’s referring their employees to EAP’s for generic phone call mental health support does not demonstrate a strong mental health support culture to employees.

Evidence - Why Personalised Mental Health support matters

Our matching algorithm

Our matching algorithm matches people seeking therapy with a qualified counsellor, based on relevance to need (life/health/work/interests & hobbies), personality fit (through video profiles) and availability of the user and therapists.

Our believe is the "better the therapeutic match with a counsellor therapist, the better the mental health outcome"

Put to the test

During COVID,  Paranimo  conducted a 3  month pilot study working with 25 vulnerable people, funded by the governments innovation body, Innovate UK, to determine the success of our matching to counsellors on the platform.

Each person had 2 therapy sessions a month, with 6 in total.

Results

93.3% of users found the right therapist
Average reduction of:
58% anxiety
51% irritability
40% depression
30% reduction in sleep disturbance

These results supported our belief in the power of the therapeutic match and its impact on positive mental health.

Reusable wording to explain your platforms capabilities

Access to 500+ accredited counsellors provided by 'The National Counselling and Psychotherapy Society'

Unrivalled choice

Easy to use counsellor matching process for personalised mental health therapy.

93% of all therapy users found the right match first time!

Personalised Matching

Pay as you go therapy sessions, with no unfair "assumed usage" pricing model.

Fairer pricing model

Booking and scheduling system for users to pick a time that suits them for counselling

Flexible booking system

Confidential and secure therapy via our virtual therapy room

Confidential therapy

The better the therapeutic match with a counsellor, the better the mental health outcome!

The right support

The ROI of mental health support

False Economy

The better the match with your therapist, the better the mental health outcome .
Employees who are absent or suffering from presenteeism can get back to being themselves faster - saving the employer money.

Choosing to opt for a low success rate service like an EAP is a false economy.

Fairer Prices

Usage of EAP solutions is typically around 5% of the total workforce, meaning organisations are paying for a service that is 95% under utilised.

A benefit of your platform is charging a fairer pay as you go model for therapy - so customers only pay for what they use.

Financial reality

We created an online calculator that shows the cost of mental health issues, highlighting the cumulative cost.

Employee Assistance Programs:
3 reasons why they're not fit for mental health support

1) There's no matching!

Just generic support delivered through a phone call. With mental health so personal, the support should be too.

This is usually delivered in 30 minutes session over the telephone

2) Complicated and frustrating

Before someone gets support, they have to go through a triage process to “justify” they need help. Often by a non mental health trained staff member, only to be told when to have counselling and with who.

3) EAPs incentivised to reduce usage

EAP’s price based on a assumed usage - estimating 30% of staff will use 6 counselling sessions. In reality, only ~5% of employees typically interact with an EAP at all. Most dont even use counselling.